Find the right yards before you mail them.
Overyard is built for outdoor-living, pool, and landscape companies. It screens homeowners property by property — space, sun, existing cover — so you only pay to reach households where the work you sell actually fits.
Every property is analysed individually.
Overyard uses public records and satellite imagery to evaluate each address against filters that match what you build. Only qualified homes make it into a mailing set.
Usable outdoor space
We measure the size and shape of each property's backyard from public records and satellite imagery. Homes without room for the work you sell are filtered out.
Direct sun exposure
We model how much sun each yard actually gets across the day — orientation, tree cover, neighbouring structures. Shade problems and sun problems both change what to pitch.
Existing cover
Yards that are already covered by a pergola, awning, or mature canopy are treated differently from open yards. You only pay to mail homes where the offer makes sense.
A mailer that talks about their yard, not a neighbourhood.
Every piece Overyard sends carries a unique code. When the homeowner scans it, they land on a page built for their specific home — showing the sun-and-shade analysis for their yard and how the work you sell would fit it. That personalisation is why response rates from cold mail can look nothing like the industry average.
Because the code is tied to one address, every response is attributable to that specific home. You know which mailer worked, on which street, at which price point.
Every batch requires the client's approval before anything is printed. You see the qualified property set, the creative, and the codes — and you sign off before the order goes to the press.
- Approve the property set
- Approve the creative and offer
- Approve the print run
Four steps from a candidate list to attributed responses.
Property-level screening
Every candidate address is analysed individually — space, sun, existing cover — before it becomes a target.
Batch approval
You review the qualified set and the creative before anything prints. No batch is sent without human sign-off.
Direct mail
Only homes that pass the filters are mailed. Every piece carries a unique code and links to a personalised page for that home.
Attribution by address
Because each mailer is coded to one property, every response ties back to a specific home — not an anonymous zip code.
Outdoor-living, pool, and landscape companies.
If you build pergolas, louvered roofs, pools, patios, or full landscape projects, Overyard is designed for the way your customers actually buy — one home at a time, and only when the yard is right for the work.
See what Overyard qualifies in your market.
Book a call and we'll walk through a sample property set for the neighbourhoods you want to reach.