Overyard
A more focused mailing list, prepared for you.
Overyard is for outdoor-living, pool and landscape businesses. It reviews property characteristics across the areas you cover and prepares a direct-mail audience for you to approve.
What it looks at
Property observations, used as research signals.
These observations point to whether the work you sell could suit a property. They are indications of suitability, not proof that a household wants to buy.
Usable outdoor space
Public records and satellite imagery indicate the size and shape of a garden. Properties with no room for the work you sell are set aside.
Sun and shade
Orientation, tree cover and neighbouring buildings suggest how much sun a garden gets. That changes what is worth offering.
Existing cover
A garden that already appears to have a pergola, awning or mature canopy is treated differently from an open one.
How it runs
From research to a mailing you approved.
Property research
Each candidate address is reviewed against the signals above before it is put forward.
Your approval
You review the proposed property set and the creative. Nothing is printed until you approve it.
Direct mail
Only the approved properties are mailed, with the offer and design you signed off.
Tracked responses
Responses through tracked links or codes can be linked to a property, so you can see which areas and offers drew interest.
FAQs
What Overyard can and cannot tell you
How accurate is the property research?
It is an indication of suitability drawn from public records and imagery, not a certain fact about a household. It helps you spend on the properties most likely to suit the work.
Do you know anything about the homeowner?
No. Overyard looks at observable property characteristics. It does not draw conclusions about a homeowner's finances, plans or intent to buy.
What do I approve?
The property set, the offer and the creative. A mailing is only produced after you approve it.
Is printing and ordering automatic?
No. Print and delivery arrangements are agreed and set up with you; they are not automatically connected.
What would you hand to your agent first?
Tell us where growth work gets stuck. We'll show you a practical starting point.