How it works
Give the direction. Let your agent prepare the work.
You know your trade and your customers. Your agent does the research, the preparation and the organising in between.
Tell us about your business
What you do
- What you sell and the work you want more of
- The area you cover and the customers who suit you
- Anything you never want said in your name
What your agent does
- Turns your answers into a working brief
- Sets up the workspace around that brief
- Asks for the details it still needs
Your agent gets to work
What you do
- Answer occasional questions
- Say which examples look right and which do not
What your agent does
- Researches businesses or properties that may suit the work
- Explains why each one was put forward
- Prepares contact details for approved business accounts
- Writes first drafts of the outreach in your offer's language
Review, launch and follow through
What you do
- Approve the audience and the message
- Confirm the delivery settings for connected channels
- Decide the next step on the responses that matter
What your agent does
- Holds everything until you approve it
- Sorts incoming responses in connected campaigns
- Records what was sent and what came back
A campaign launch always needs your approval. Your agent does not book or close work for you. You stay in charge of the offer and the decisions. We help refine your setup as you learn what works.
Two kinds of customer
Business prospects and homeowner properties are researched differently.
Email and other outreach to businesses, and direct mail to households, are kept as separate pieces of work.
Selling to businesses
Your agent researches companies, explains why they may suit you, prepares contacts for the accounts you approve and drafts the outreach.
Prospera EngineSelling to homeowners
Overyard reviews property characteristics as research signals and prepares a more focused direct-mail audience for you to approve.
OveryardWhat would you hand to your agent first?
Tell us where growth work gets stuck. We'll show you a practical starting point.